Packaging design direction
The agency discovery phase,
without the agency
A visual brief, design-ready concepts, and audience insight — so you can hand a real direction to any designer, not a Pinterest board.
The process
From blank page to a real brief
in one session
Tell us about your brand
Product type, audience, brand personality. The essentials — nothing more. Two minutes of your time.
Explore visual worlds
Swipe through curated references across fine art, typography, materials, music, and more. Your instincts build the brief.
Get your directions
Three distinct creative directions with packaging mockups, color palettes, typography, and a full visual brief.
Taste profiling
Your taste is the brief
Forget mood boards made of Google Images. Palette takes you through curated visual worlds — fine art, album covers, architecture, typography, printed ephemera, even video game art direction — and reads your reactions to build a rich creative profile.
Every swipe carries signal. Liked a Rothko? That tells us about your color instincts. Rejected brutalist concrete? That tells us about your material preferences. By the end, we know your taste better than most agencies would after a three-hour kickoff.
What moves you
How words look
What you touch
The 12-inch square
How space feels
Drawing as voice
The art of small
What you'd live in
Your deliverables
Everything your designer needs
Creative Directions
Three distinct visual strategies, each with a name, narrative, and rationale. The kind of output you would get from the discovery phase of a $30K agency engagement.
Packaging Mockups
AI-generated packaging concepts for your specific product format. See your brand on a bottle, box, pouch, or can before spending a dollar on design.
Visual Brief
Color palettes, typography pairings, material recommendations, and photographic direction. A complete design system starter that any designer can run with.
Export Package
Download everything as a ready-to-share package. Hand it to your designer, your team, or your printer. No translation needed.
Built for
The people who make things
Founders
You need a real brief before you hire a designer — not a Pinterest board. Get the discovery phase done so you can hand off a direction that respects your taste and your runway.
Brand Managers
You know the direction but struggle to articulate it. Palette turns your instincts into a visual brief that any designer or agency can run with.
Designers
Use it as a client intake tool. Replace ‘send me some inspo’ with a structured taste profile and a brief that gives you real creative signal from day one.
Pricing
Simple, project-based
Hand your designer a direction,
not a Pinterest board
Start with two free generations. If you like what you see, upgrade and explore every direction your brand could take.
Start your brief